Halter Urban Proof

Urban Proof

Speculative pitch to Halter.

100 Halter-collared cattle grazing a precise 72.5-metre ten-point star in Auckland Domain, guided entirely by GPS. No physical fences. A live, one-day systems proof that makes Halter's "Farming Anywhere" promise instantly visible and viscerally believable.

If you can farm a perfect star in the heart of the city, imagine what's possible on your land.

I developed the full proposal, visual concepts, operational protocol, and risk framework, drawing on the engagement model validated by You've Walked Past Me So Many Times at the same scale: 100 objects, one bold geometry, public space.