Blake AitkenPublic Artist & Architectural Designer
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Dosh For the Household

Tāmaki Makaurau Auckland
JAN 2026

For The Household

Speculative pitch to Dosh.

Fintech doesn't have a marketing problem. It has a trust problem. Dosh wins by onboarding households, not individuals.

The pilot: 1,000 envelopes sent to flatshares & households during high-turnover windows. Each contains a $20 note and a QR insert engineered for one ritual. Open, scan, create a household, invite flatmates, log the first shared expense.

A digital credit is forgettable. A physical note is belief. It lives in the flat, gets discussed, and creates a shared moment Dosh can capture. Something physical to remember and spend.